Top 8 Online Marketing Tips for Real Estate Agents

Top 8 Online Marketing Tips for Real Estate Agents
by John Carlucci - April 14, 2022,


Real estate is taking a new turn, in line with the technological developments around the world. The sector is stepping aside from traditional mailing methods, such as radio broadcasts and television campaigns, to promote its business. Besides being expensive, these methods require time and hard work to pull everything together. Real estate agents are turning to digital marketing to promote their services with modern technology at their fingertips. They have found digital marketing to be immensely effective. Besides being affordable, digital marketing also saves time and provides proper structure to business promotions. It helps real estate agents in the areas of client acquisition and increasing sales. 

Real estate agents are eager to use digital marketing strategies since it has given them positive and highly encouraging results. With a long break in the real estate business, digital marketing has opened new opportunities for agents to sell more. While digital marketing for real estate is no cakewalk, specific strategies need to be followed to keep you on the right track. 

Here are eight practical tips to make the most out of digital marketing for real estate.

  1. Establish a Category for Yourself
  • As an agent, it is essential to target specific categories and attract the maximum number of customers. 
  • Both buyers and sellers look for convenience, which means they look for locally placed agents who have a particular range of prices and can offer required property types. 
  • This will help you find a more targeted customer base. Moreover, since you have targeted the basic parameters, it streamlines your work and allows you to provide better services. 
  • When you reach the right audience, it automatically develops your business.
  1. Operate with a Website
  • In today's technologically advanced world, a website is one of the most critical factors. A highly convertible website optimized for both mobile phones and computers is essential. 
  • Listing it correctly with the right content for SEO can help it get noticed. An efficient website enables you to connect further and offer your services better to your audience.

Here are some points to keep in mind while designing your website:

  • Update the correct contact information, so customers can connect when they need to. 
  • Keep the sharing option noticeable for all types of content to increase your reach online.
  • Provide relevant images for your customer's reference. Avoid copying or pirating content to ensure the customer does not lose interest. 
  1. Use Social Media
  • Social media has given many businesses plenty of opportunities to grow. Making a robust social presence for your real estate business can bring enormous success. 
  • Platforms like Facebook, Instagram, Pinterest, and many more are yielding grounds for growth. 
  • You can post various information and updates, pictures, and even videos by editing them through a real estate video editor that can bring you adequate recognition. 
  • Consider using ads and social banners to highlight your business more. These would increase your social reach. 
  • Also, try to connect with the customers on social media platforms to develop trust.
  1. Video Content is Key
  • In this overloaded world of work, the audience prefers video content to written content. Apart from saving time, it also churns the interest of the customers. 
  • Live videos, FAQ videos, tipping videos, update videos, and many more are great ways to engage the audience. 
  • Instead of reaching out individually with the content, a video can be spread to the masses, you can make real estate videos and easily structure the content. 
  1. Use a CRM Software
  • Using good CRM (Customer Relationship Management) software is reasonably necessary to manage your business well and across all points. 
  • Apart from keeping track of your records and transactions, it also helps manage customer queries and complaints. 
  • You can also use automated software to automate basic tasks like notifying customers about updates and other matters. 
  • It also enables you to sort significant bits of information and personalize them for better targeting. 
  • After you build your business, the pipeline of clients needs to be updated, and CRM software can assist you well.
  1. Build an Online Presence
  • Before directly approaching a real estate agent, every customer, by general instincts, turns to online reviews for reference and information. 
  • More often than not, they make half their decisions then and there, depending on those online reviews. 
  • Building a solid online presence and reputation becomes mandatory to attract clients in this scenario. 
  • Every time you deal with someone, ask them to leave an online review for further reference. The more you are reputed online, the better business you can make.
  1. Stay Strong on Google
  • Google is one of the main driving forces behind every business' success. Hence, staying up top on Google is crucial. 
  • Include relevant content and proper keywords on your website. You can also add videos by editing them with a real estate video maker and increasing your website's engagement.
  • As soon as your engagement increases, Google detects you as a favorite website and lists the website on its first page. 
  • Using tags, relevant images, and helpful information are all parts of optimizing your website for major search engines like Google. 
  • On the other hand, avoid organic marketing since it takes time in the case of real estate. Instead, go for paid promotions that skyrocket your growth on search engines.
  1. Remarketing Ads are Key
  • Remarketing ads are essential to attract already addressed customers. 
  • The best places to implement these remarketing ads are Google-linked platforms like Facebook, YouTube, Instagram, etc. 
  • General customer behavior says they search for weeks and months for suitable real estate agents. 
  • With retargeting ads, you can stay close to them and grab their attention more often than not. 
  • Consider updating the content within the ads to keep the whole scenario fresh and the audience entertained. 

Wrapping Up

The real estate business will rise even more after the unfateful gap and loss with the current market scenario. More and more people are eager to buy properties and houses. With this eagerness, the market for real estate agents is growing. They are looking for newer methods for promotion.

In this scenario, digital marketing has emerged as a boon for these agents, as digital marketing carries the potential to attract a vast audience. Apart from being affordable, digital marketing provides a proper structure to all the processes included within the promotion. More and more agents are implementing digital marketing techniques to take their business to a new level. Moreover, implementing modern digital marketing techniques can help you get an edge over your direct competitors and grow your business.


  • John has worked alongside Real Estate Giants across USA and Canada for decades. Since he started Prudentialcal, he has been actively rendering service as business adviser to many companies in the real estate industry. He formed Prudentialcal in hopes of providing the most reliable stories and information there is in the vast industry of real estate

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