While it might seem like a straightforward enough job, being a real estate agent recruiter is actually more challenging than it seems. This is simply because you’re competing with other recruiters, who essentially have the same offers as yours do.
Thus, you need to brush up on your skills—or acquire new ones—to make sure that you’re able to make your real estate brokerage stand out from the competition. Here are some key qualities you have to develop to become a great real estate agent recruiter and hire the best talent:
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When you’re trying to recruit top-performing real estate agents, you need to be able to “talk things up.” Indeed, real estate agents look for or even demand a lot of things from brokerages. Check out these Keller Williams recruiting ideas to get a clearer picture of the things you need to discuss.
That said, even if your brokerage has everything a real estate agent wants, you won’t be able to convince anyone to come on board if you can’t communicate well. Indeed, reaching out and talking to people are core parts of your job as a recruiter. You need to be able to say what you want to say clearly and convincingly.
In addition, being a good communicator also means being a good listener and being able to read body language. This way, you’ll be able to address each applicant’s unique concerns and understand what a candidate is saying between the lines.
Along with being a good communicator, a top real estate recruiter is also confident. For one, you need to be able to project believability. Even if your brokerage is truly exceptional, a real estate agent won’t believe it if you as the recruiter aren’t convincing enough. You need a hefty dose of confidence for this, so that you can come across as credible but relatable.
As a top recruiter, you’re also going to need a lot of confidence in order to expand your network. This is an important part of being a recruiter, as it’s a good method for sourcing. Networking also gives you the opportunity to establish your brokerage as the brokerage for top real estate agents. You need to be able to present yourself with confidence, since you’ll be the “face” of your company during events and other industry gatherings.
While being a real estate agent recruiter can be exciting, it can also be a monotonous job. There are plenty of tasks that you have to do repeatedly day in and day out, including sending emails, making calls, and scheduling interviews. Doing these is simple enough, but can feel exhausting especially if you don’t get the results you want.
Indeed, as a real estate recruiter, you’ll definitely end up rescheduling meetings, finding few or no qualified candidates at all, and even getting rejected outright. The thing is, all of these are a part of your job. You need to rein in your frustrations and keep a cool head. As a recruiter, patience is indeed a virtue.
Being a real estate recruiter usually means being busy. You need to be able to keep up with the real estate agents you’re planning to hire, who are likely to have an even more jam-packed schedule than you do. This simply means that you should be able to manage your time well. This way, you can accomplish all of your tasks in an efficient manner and maintain a healthy work-life balance.
Nowadays, it’s rare to find a real estate recruiter who does things completely old-school and without the help of technology. For greater efficiency and productivity, it’s important that you learn how to use real estate recruitment CRM, as well as other tools like applicant tracking software, chat apps, and project managers.
Using an assessment and screening service can also be helpful, with regards to cutting down the time you need to filter applications. There are also apps that can help you import and analyze data, so that you can discover ways to refine your recruitment strategies.
The bottomline here is that you need the help of technology to create a more seamless recruitment process.
Last but certainly not least, a good real estate recruiter has empathy. This quality is something that helps you understand what a candidate truly needs to grow. In turn, this enables you to create customized offers that can satisfy both the agent and the brokerage.
Empathy also allows you to gauge whether an applicant will be a good fit or addition to the company culture. Remember that an attractive compensation package is not enough; a competitive real estate agent—indeed, a competitive employee no matter the industry—will always be looking for an environment where they can thrive. Through empathy, you’ll be able to find the candidates best suited to your brokerage’s culture and shared values.
Ultimately, what makes a good real estate agent recruiter is someone who can find a good candidate for every job post. When you cultivate these qualities and skills, you can be sure to reach a new level of career highs as a recruiter.
