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Perhaps you're about to relocate to a new job, or are thinking of retiring. Maybe the kids have moved out and now you need less space - or you just had a baby and you need more. Whatever your circumstances, you want the sale of your home to go as smoothly possible - and within your ideal time frame and, of course, getting the best price possible. Selling a home becomes easier if you have some guidelines to follow - and a Prudential California Realty Sales Associate to call on.

Sellers Guide

    Working With a Realtor

    Why working with a real estate agent makes sense and how to choose one who's right for you.

    Curb Appeal" and Other Selling Tips

    A quick look at your finances and what you can afford, the benefits of equity, what tax advantages you have as a home owner, and getting pre-qualified and approved.

    Accepting An Offer

    What to know about accepting an offer on your home.

Relocation

Prudential California and our team of relocation specialists are confident that you and your employee will be pleased with all the aspects of our service. Our counselors take special care to match an appropriate Realtor to your employee after determining the area of interest and specific needs.
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News for Sellers

09.30.09
Why Today’s Modern Consumers Are Choosing Prudential California Realty

Marketing skills are among the most critical issues prospective sellers consider when evaluating an agent and that is why today’s modern consumers are choosing Prudential California Realty (PCR) agents.

PCR has the online and offline marketing advantage. Our media strategy leverages the power of online solutions and uses offline media such as television and print to drive consumers to our offices, agents and web sites.

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06.28.09
The Home Selling Process from Start to Finish
By Jon L. Cook, President & CEO

You’ve made the decision to sell your home. Even if you’ve sold a house before, this process can be daunting because it is a major financial transaction that involves many steps from selecting a sales professional and marketing the home, to negotiating with buyers and finally receiving funds at the closing. Yet, the home-selling process doesn’t have to be intimidating if you know what to expect. The process can be divided in nine steps.

Step 1: List your property with a real estate professional. Select someone who is knowledgeable, listens carefully, and with whom you feel comfortable. Use their listing presentations to compare their preparation and professionalism. Don’t base your selection solely on selling price or commission. It’s probably best to avoid working with someone who promises you the moon—in this case, an unrealistically high price—then has to make price reductions until the property sells. Instead, focus on marketing plans, service and past results.

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